The IQ DOOH advertising design, according to the development of the Internet of Things concept, has its own artificial intelligence, which allows it to independently recognize and analyze traffic, determine the audience's income level by car brands, clothing and accessories, see and analyze emotions, movements, gaze directions and calculate the duration of visual contact. Using this knowledge and previously gained experience, adapt in real time, selecting content and its presentation, changing the beginning or end of personalized advertising messages. This allows you to significantly increase the effectiveness of advertising, attract more attention and encourage the advertiser to perform the desired action.
The design also has an energy-saving function. It turns off automatically if there are no people and cars in its area of operation, which reduces energy consumption, saves resources and prolongs the service life of the equipment.
The received data is depersonalized and does not contain any personal data.